StartU

After their first (LawRD – reports on demand for Law Firms) and second (Teepin – idea management system) SaaS offerings, muchBeta recently launched Yoomit – a web app that has the intention of simplifying and organizing one’s meetings.

According to MuchBeta’s CEO João Martins this offering is the smallest and most specialized of the three launched so far. Yoomit will be reviewed in the near future for polishing and understanding what usage user have been giving it (editor’s note: seems like a “early launch, quick iteration” approach to me).

One of the lessons and short-term strategy highlighted by João is that launching a SaaS without having content and knowledge supporting it makes it hard to gain traction (this is where their recent launching of a whitepaper about the efficiency of meetings comes in).

Medium term plans include building partnerships in and outside Portugal to support their user growth (European and Latin countries are a priority target).

MuchBeta is a ~8 man company based in Porto, Portugal. They focus on web design and development, received early stage funding and support part of their operational costs with consulting projects. Most of the consulting jobs come to life through the client’s interest after seeing much Beta’s SaaS portfolio.